Workspace wellness
A workspace for wellness
A workspace brand focused on ergonomic keyboards, mice, trackballs, seating and travel-friendly work gear.
Visit brand websiteSEENDA TECHNOLOGY · SINCE 2011
A portfolio built for
global everyday life
SEENDA Technology is a diversified Chinese global brand company spanning consumer electronics, workspace wellness, coffee, outdoor living, toys, tools and backyard categories.
2011Founded
300+Global employees
200+Patents worldwide
RMB 1B+2024 sales
BRAND PORTFOLIO
One group. Four distinct worlds.
Each brand keeps a distinct audience, product language and identity, connected by shared innovation and global operations.
Coffee at home
Make tasty coffee a breeze
Coffee appliances designed to make everyday brewing easier, from milk frothers and espresso machines to cold brew makers and scales.
Visit brand website
Digital lifestyle
Just be yourself
Stylish, approachable keyboards, mice, ergonomic chairs and audio gear for expressive digital lifestyles.
Visit brand website
Backyard & outdoors
Value Every Moment
Outdoor and backyard gear spanning camping, family activities and practical products for time together.
Visit brand websiteHOW WE BUILD
Connecting products to markets through design and innovation
Product innovation
Developing product experiences around real-life contexts and user needs.
Supply-chain integration
Connecting R&D, design, manufacturing and quality through shared capabilities.
Global brand operations
Serving global consumers across online and offline channels.
OUR VALUES
Values that guide the work
Share
分享Create
创造Dare
敢为Pragmatic
务实Open
开放EXPLORE THE PORTFOLIO